August 1, 2017

Kindara Unveils Plan to Revolutionize Women's Health Industry with Kindara DNA

New genetic test will pair with Kindara App to help identify nutrition, fitness and wellness insights, launching 2018

BOULDER, CO – August 1, 2017 –Kindara, a company devoted to giving women the tools they need to take ownership of their reproductive health and meet their fertility goals, announced today a new partnership with personal genomics company Helix. Kindara plans to collaborate with Helix to develop Kindara DNA, the first at-home DNA test designed specifically to sync with a trusted fertility app. Kindara DNA will provide women with planning resources and genetic insights into three areas: nutrition, fitness and wellness. The combination of individualized genetic data and Kindara fertility charting will empower women to drive more proactive conversations with their health care providers.

“DNA sequencing has become a cutting edge innovation for people who are seeking insights to make better-informed decisions about their wellness,” said Kindara CEO, Ira Hernowitz. “Kindara DNA follows our mission of giving women the affordable tools and information they need, empowering them to make better, informed decisions about their health care.”

Kindara DNA, planned to launch in Q1 2018, will provide genetic insights such as iron metabolism, BMI, omega 3 fatty acid metabolism, and folate metabolism. It promises to be a powerful tool that will help women identify potential future problems, while simultaneously allowing them to have thoughtful, informed and anonymous discussions with Kindara’s user base within the Kindara premium app.

“Since inception two years ago, Helix has been on a mission to align with partners that are looking to make a long-term difference through accessible healthcare technologies,” said Justin Kao, co-founder and SVP of Helix. “Kindara shares in our philosophy of empowering everyday people to learn more about their bodies, and we look forward to working with Kindara to offer its community an affordable tool to support users along their personal health journey.”

For more information about Kindara and its partnership with Helix, please visit www.kindara.com.

ABOUT KINDARA

Kindara is a company devoted to giving women the tools, knowledge, and support to understand how their fertility works, take ownership of their reproductive health, and meet their fertility goals. Founded by a husband-and-wife team, Kindara is committed to delivering exceptional products and services that improve women’s lives.

Kindara's first product, the much-loved Kindara Fertility App for iPhone and Android, has helped over one million women get pregnant faster, avoid pregnancy naturally, and better understand their bodies. Kindara’s second product, Wink by Kindara, is a Bluetooth-connected Basal Body Temperature (BBT) thermometer that allows women to seamlessly track their data with greater ease and accuracy. For more information, please visit www.kindara.com.

ABOUT HELIX

Helix is a personal genomics company with a simple but powerful mission: to empower every person to improve their life through DNA. We’ve created the first marketplace for DNA-powered products where people can explore diverse and uniquely personalized products developed by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can integrate DNA insights into products across a range of categories, including ancestry, entertainment, family, fitness, health and nutrition. From profound insights to just-for-fun discoveries, Helix is here to help people live a fuller life. Helix is headquartered in the San Francisco Bay Area, and has a CLIA- and CAP-accredited Next Generation Sequencing lab powered by Illumina (NASDAQ:ILMN) NGS technology, in San Diego. Helix was created in 2015 with founding support from Illumina, its largest shareholder.  Learn more at www.helix.com.

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