Crowdfunding is when a company or organization turns to the masses or ahem, crowds, to raise money. This method of fundraising was made popular by reward based crowdfunding platforms like Kickstarter, famous for funding projects like Cards Against Humanity and Exploding Kittens. People back projects like these because they want to see them happen and they believe in the ability of creative, unique ideas to make the world a little better or in the case of these examples, a little funnier. Through crowdfunding, individuals get to be a part of something bigger than themselves and fuel their passions without quitting their jobs.
Platforms like Kickstarter and Indiegogo are now household names but they only represent one category of crowdfunding. The main four categories of crowdfunding are:
Donation - investors give, usually to charitable organizations or non-profits. You might have seen examples of this in your community, where individuals are raising money for medical treatment or a mission trip. (GoFundMe, CrowdRise)
Reward - investors give to the company or organization in exchange for a gift of reward once the funding goal is met. (Kickstarter, Indiegogo)
Equity - investors purchase shares in the company. This is what Kindara is doing. (SeedInvest)
Debt - investors make a loan with hopes of realizing a return on their investment plus interest. (LendingClub, Fundable)
The types of crowdfunding don’t stop there but we’ll focus on equity crowdfunding, the type of funding Kindara has opened in our recent campaign to allow users and FAM fans to invest.
Unlike Kickstarter, equity crowdfunding will allow you to invest in companies you believe in, like Kindara. Also, instead of a reward like a game or a pair of virtual reality goggles with equity crowdfunding you get shares in the company. When you invest, you will then own part of Kindara. Neat, huh?
Kindara is raising money so we can bring you innovative products and services to improve your fertility journey. As of today, shares are currently $0.25 each and there’s a minimum purchase of 4,000 shares or $1,000. For this campaign we’ve partnered with SeedInvest, a leading equity crowdfunding platform. They make investing in Kindara easy:
Step 3: Reserve your investment! As of this posting, Kindara is in the ‘reservation stage’ of funding as we await qualification from the Security Exchange Commission (SEC). That means for now, you’ll be making non-binding reservations of investment. Once we receive qualification (happening sometime in the coming weeks), you’ll be able to either confirm your reservation or invest immediately in one click. For reference, check out this timeline of events:
Are you excited? We are, too. But you probably have more questions, right? Check out our SeedInvest page for more information.
Kindara is accepting reservations for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No sales of securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission (the “Commission”) and approval of any other required government or regulatory agency. A reservation is non-binding and involves no obligation or commitment of any kind. No offer to buy securities can be accepted and no part of the purchase price can be received without an Offering Statement that has been qualified by the Commission. A Preliminary Offering Circular that forms a part of the Offering Statement has been filed with the Commission, a copy of which may be obtained from www.seedinvest.com/kindara/series.a.