SURVEY: How American Women Invest

A new survey from fertility app Kindara reveals U.S. women are eager for more opportunities to invest.

Kindara, a company devoted to empowering women to take ownership of their reproductive health and meet their fertility goals, released new survey data findings about how American women invest. The findings indicate that women are savvy investors that not only look to invest in their passions, but keep an open dialogue with their partners and consider bettering society when making important investment decisions.

Women are loyal to products and companies that they trust and use on a daily basis. When it comes to investing, we (KINDARA) determined the same concept remains true. Women surveyed indicated they are nearly twice as likely to invest in a company or product they use daily, versus a company or product they use only occasionally (1-2 times per week).

And while finances can often be a very personal topic, we found that open conversations between couples about investing have become a social norm. Does this mean investing is the latest form of bedroom talk? We think so, as 76% of women in relationships surveyed said that they talk openly with their partner about investment strategies and 92% of women surveyed that invest noted that they make investment decisions in conjunction with their partners. This is a major breakthrough since a financial survey from March 2015, which found that 80% of women refrained from having financial conversations.

Another key survey finding is that women don’t just think about the short-term personal gains of investing, but rather the long-term economic and social gains, as well. In addition to understanding all aspects of a potential investment’s business model, over 90% of women surveyed said they look to invest in products and services that they believe will better society, proving most women’s investment strategies consider their community.

The survey also found that women are eager for more opportunities to invest in their passions. In fact, 70% of women surveyed agreed that they wish there were more opportunities to invest in products and services they are passionate about.

So what does this survey prove? Instead of going the standard VC route for fundraising, brands catering to women should consider giving their consumers the opportunity to invest through equity-based crowdfunding. Kindara recently announced the opportunity for app users and other private investors to reserve shares in its upcoming equity crowdfunding round with a minimum investment of $1,000. Kindara has partnered with SeedInvest, a leading equity-based crowdfunding platform, to offer this investment opportunity to both accredited and nonaccredited investors through a Regulation A+ offering. For more information about the Kindara SeedInvest campaign, please visit www.seedinvest.com/kindara/series.a.

Survey Data Compilation – 709 women from the U.S. ages 18+ who agreed to take a survey measuring their investment strategies.  The survey was conducted from 6/30/17-7/10/17, and users were recruited through the social community of Kindara’s fertility app.

Kindara is accepting reservations for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No sales of securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission (the "Commission") and approval of any other required government or regulatory agency. A reservation is non-binding and involves no obligation or commitment of any kind. No offer to buy securities can be accepted and no part of the purchase price can be received without an Offering Statement that has been qualified by the Commission. A Preliminary Offering Circular that forms a part of the Offering Statement has been filed with the Commission, a copy of which may be obtained from www.seedinvest.com/kindara/series.a.

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