Have you heard the news? Well ICYMI, Kindara made a big announcement and we’re here to give you the deets.
Kindara is teaming up with Helix, a consumer genomics company, to help women access their DNA data. Using Helix’s DNA collection and sequencing technology, Kindara is developing Kindara DNA, the first at-home DNA test that will sync directly with the Kindara App to give you personal planning resources and genetic insights to nutrition, fitness and wellness.
Helix handles sample collection, DNA sequencing, and secure data storage so that Kindara DNA’s technology can analyze genetic traits to reveal potential genetic predispositions helping to predict future problems. For instance, say I have a genetic variant that predisposes me to having lower EPA (eicosapentanoic acid) in the blood, a type of Omega-3 fatty acid. Kindara DNA will be able to detect the trait and offer recommendations for me to include Omega-3 fatty acid-rich options in my diet. Kinda(ra) cool, right? The partnership will also identify how genetics contributes to traits like Body Mass Index (BMI), iron metabolism, lactose intolerance, and folate levels.
This is more than a big deal. Allow me to share a few reasons why we should all be *so excited* about Kindara DNA:
Kindara is the leader in fertility and a trusted source for understanding your reproductive health. The combination of Helix’s individualized genetic data and Kindara fertility charting empowers women to make more informed decisions about their personal fertility journey. In other words, when you know better, you do better.
We’ve all heard a variation of the old saying “If I only knew then what I know now.” Planning can be a huge part of creating a family, especially lifestyle and healthy living choices. These health and wellness insights will help us plan for what may come so we can be better prepared. So in a way, you can know important lifestyle information that may impact your health and wellness to make changes now. Make sense?
As part of Kindara’s commitment and mission to give women the tools and support they need to understand their fertility, Kindara DNA is a preview of more innovative products, services and partnerships to come.
Seriously – what an incredible announcement! Nothing like this has been done before. It’s perfectly fine to believe the hype this time. Kindara is leading the way in the women’s health industry and not only is that exciting, it’s something we can all get behind, right?
Kindara DNA is scheduled to launch during the first quarter of 2018. In the meantime, for more details on the partnership with Helix, check out the official release from Kindara here.